Celebrating Gaja: the vineyard that put Italian wine back on the map — Kay Rieck

The best fairy tales have some darkness

When you read the bullet points of the Gaja story, it reads like a fairy-tale family history. The Gaja family can trace its ancestry back to its arrival in Italy from Spain in the 17th century, starting its assent from a tavern where it served its wine alongside its food, before upping its production to supply wine to the Italian Army in Abyssinia just before the turn of the 20th century. Towards the end of the 1930s, the wine began to be emblazoned with the family name on its bottles, a branding strategy that exists until now, and it purchased several vineyards in the late 1940s, building a strong reputation among wine enthusiasts and traders.

History keeps happening

His success has meant that the family now has the capacity to extend its activities right across Italy, but the commitment to the core range remains strong and is why these days Gaja’s wines are held in the same esteem as Château Lafite-Rothschild or Krug. This also means that they tend to hold their value from an investment perspective.

About the author

Kay Rieck has been an investor for more than two decades. He was a financial advisor and stockbroker on the New York Stock Exchange (NYSE) for many years.

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